Telephone Tracking allows you to monitor calls from your site and understand precisely what advertising activity brought them there; whether it was from another site, Google or your paid search campaign.
So no longer will you have to guess how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple channels. Customers with AdWords possess an inborn need to monitor the calls that are relevant to their keywords, to be able to understand which keywords deliver call conversions. call phone tracking With no visibility of telephone conversions, it’s simply not feasible to work out if your investment from the keywords on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions ?
Most customers are searching to monitor not just PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes from, since it lets you realize your ROI for every one of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.